Use these six email examples to remind customers about your Try Before You Buy (TBYB) home try-on service. Each example offers a different way to explain the benefits and steps, allowing you to keep messaging fresh and engaging.
Email 1: Try First, Pay Later – Shop with Confidence!
Subject: Discover Our Home Try-On Service – Shop Risk-Free!
Hi [Customer Name],
Want to shop online with confidence? With our Try Before You Buy home try-on service, you can! Select your favourite pieces, try them at home, and only pay for what you love.
Here’s how it works:
- Shop – Add up to [number] items to your cart & checkout with no upfront payment.
- Try – Your 4-day trial starts when your order is delivered.
- Pay – Complete the order. Pay for what you keep and simply return the rest.
Say goodbye to the guesswork. Try now, pay later—hassle-free shopping has never been easier.
Happy shopping!
Email 2: Risk-Free Shopping at Home – Try Before You Buy
Subject: Try Our Products at Home – No Commitment!
Hi [Customer Name],
We know shopping online can be tricky, so we’re offering you our Try Before You Buy service. Try your selected items at home, pay only for what you keep, and return the rest.
It’s simple:
- Shop your favourites – Add up to [number] items to your cart using the Try Before You Buy button.
- Try them on – You have 4 days to try everything at home.
- Decide & pay – Only pay for the pieces you love & keep.
Start your risk-free shopping experience today and explore our collection with complete peace of mind.
Email 3: Shop Now, Pay Later – Enjoy Our Try-On Service!
Subject: Try Now, Pay Later – Risk-Free Shopping Awaits
Hi [Customer Name],
Shop your way with our Try Before You Buy service! Get the pieces you love delivered to your home, take your time to decide, and only pay for what you keep.
Here’s how it works:
- Shop - Add items to your cart and checkout with no upfront payment. An authorisation will be placed on your card for the full amount of the order.
- Try - Try items in the comfort of your home. Your trial starts when your order is delivered.
- Pay - Complete your order in the customer portal. Pay for what you keep, & simply return the rest.
- Return - $10 restocking fee is payable if all items are refunded. Any valid discount or promo code must be used when the order is placed.
Skip the hassle, enjoy peace of mind, and shop with confidence.
Email 4: Try First, Pay Later – Shop in Comfort from Home
Subject: Try Before You Buy – Shop with Zero Risk
Hi [Customer Name],
We want you to love what you wear! That’s why we’re offering our Try Before You Buy service—an easy way to try on your favourite pieces at home before paying for them.
How it works:
- Choose your favourite items. Use the Try Before You Buy button when adding to cart.
- Enter your card details at checkout with no upfront payment taken.
- Try items in the comfort of your home. Your trial starts when your order is delivered.
- Finalise your order & only pay for what you keep. Return unwanted items (if any).
Shop in the comfort of your own home with zero risk. No upfront payment, no commitment—just shop, try, and love what you keep!
Email 5: Home Try-On – Try Before You Commit
Subject: Try Our Products at Home – No Upfront Payment Required
Hi [Customer Name],
We get it—shopping online isn’t always easy. That’s why we offer a simple solution: Try Before You Buy. You can try on your favourite pieces from the comfort of your home and only pay for what you decide to keep.
Here’s how:
Shop – Add up to [number] items to your cart & checkout with no upfront payment.Try – Your 4-day trial starts when your order is delivered.
Pay – Complete the order. Pay for what you keep and simply return the rest.
Give it a try—no commitments, no pressure. Just shop with ease.
Email 6: Shop, Try, and Pay Later – Simple and Convenient
Subject: Try Our Products Before You Buy – It’s That Easy!
Hi [Customer Name],
Looking to refresh your wardrobe but don’t want to commit before you try? With our Try Before You Buy home try-on service, you can! Explore our collection and decide what works for you—all from the comfort of your home.
Here’s how it works:
Shop – Select up to [number] items to try on at home.
Try – Take 4 days to try everything on. Your trial starts when your order is delivered.
Pay – Pay only for the items you keep!
Things to know:
- An authorisation will be placed on your card for the full amount of the order.
- $10 restocking fee is payable if all items are refunded.
- Any valid discount or promo code must be used when the order is placed.
Shop risk-free and experience a whole new way of buying fashion online. No upfront payments—just convenience and confidence.
Optimising Your Emails for Home Try-On
Update Existing Email Sequences:
If you have automated email flows for abandoned carts, order confirmations, or welcome sequences, add a reminder that your customers can try their selections at home. This gentle nudge can increase engagement and encourage higher conversions.
Add the Home Try-On Icon to Email Footers:
Incorporate the Home Try-On icon alongside other icons in your email footers, such as free returns or payment options (AfterPay). This visual cue can be a subtle reminder of your premium offering without being intrusive.
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Monthly Reminder Emails:
Consider scheduling a monthly email reminder to customers about the Home Try-On service. It doesn’t need to be the main focus of every email, but it should be briefly mentioned as part of your unique selling points.
To encourage sales, offer a limited-time offer, like a $0 restocking fee, as an incentive to try more items.
