Optimising Your Emails for Home Try-On

We want to ensure you're maximising its impact through email communication. Your customers need to know about this premium, convenient offering, and emails are a key way to do that.

Here's how you can optimise your emails to drive awareness and engagement with the Home Try-On service.

Monthly Reminder Emails:

Consider scheduling a monthly email reminder to customers about the Home Try-On service. It doesn’t need to be the main focus of every email, but it should be briefly mentioned as part of your unique selling points.
To encourage sales, offer a limited-time offer, like a $0 restocking fee, as an incentive to try more items.

Update Existing Email Sequences:

If you have automated email flows for abandoned carts, order confirmations, or welcome sequences, be sure to add a reminder that your customers can try their selections at home. This gentle nudge can increase engagement and encourage higher conversions. 

Add the Home Try-On Icon to Email Footers:

Incorporate the Home Try-On icon alongside other icons in your email footers, such as free returns or payment options (AfterPay). This visual cue can be a subtle reminder of your premium offering without being intrusive.

Click here to access Icons, stickers & badges.

Action Steps:

1. Use the launch email template from the marketing toolkit to introduce the Home Try-On service.
2. Edit your current email sequences to include Home Try-On reminders.
3. Add the Home Try-On icon to your email footers for consistent visibility.