Marketing Checklist

Checklist of action items when launching Try with Mirra

• Step One: Getting Started

  • Follow the steps to publish the app live onto your store. 

• Step Two: Marketing Preparation

  • Download and review the Marketing Guidelines for Retailers.
  • Access the marketing content in the Try With Mirra Knowledge Base.

• Step Three: Website Homepage

  • Add text to the announcement bar.

• • Add messaging to your website banner.

• • Add a 'How it works' section.

• Step Four: How it Works Page

  • Create your Try Before You Buy Website Page.
  • Refer to the example template for 'How it works' steps and important info.
  • Utilise the customisable banners and information sections provided.

• Step Five: Engaging Customers

  • Email your customer base to promote your try before you buy service.
  • Use the email campaign example provided.
  • Include supporting screenshots or videos of how it looks on your site.
  • Review your abandoned cart and other existing email flows to mention the Try Before You Buy option

• Step Six: Social Media Marketing

  • Start promoting try before you buy on your social media channels.
  • Access the customisable Canva templates provided to suit your branding.
  • Refer to the marketing guide for storyline and promotional ideas.
  • Use the Ad Templates for your paid advertising creatives.