Did you know that the number one reason customers abandon their cart in fashion is uncertainty around fit, size, and style?
Now, with your Try Before You Buy service, you can entice these hesitant shoppers and turn abandoned carts into completed purchases—without any upfront payments!
To help you maximise this opportunity, we recommend adding a Try Before You Buy email series to your abandoned cart emails. This small addition could make all the difference in driving sales and reducing cart abandonment.
Here are 6 examples of messaging you can include:
1. Not sure about the fit? Try Before You Buy!
We get it—shopping for the perfect fit online can be tricky. That’s why we offer a Try Before You Buy option, so you can try on your items at home before committing. And the best part? There’s no upfront payment. Click here to complete your order with peace of mind!
2. Complete Your Order with Confidence – No Payment Required Upfront
Your perfect look is waiting! With our Try Before You Buy service, there’s no need to worry about sizing or style—just try it on at home and only pay for what you keep. Finish your order now and enjoy stress-free shopping!
3. Don’t Miss Out – Try Your Items Before You Commit
Still thinking about those items in your cart? Why not give them a try at home first! With no upfront payment and free returns on anything that doesn’t work, our Try Before You Buy service makes shopping risk-free. Complete your order today!
4. Still Unsure? Try It On First with No Upfront Cost!
We noticed you left some great pieces behind! Why not try them at home first, with no upfront cost? Our Try Before You Buy service lets you experience the fit and style in the comfort of your own home before making any final decisions. Finish your order now!
5. Get It, Try It, Then Decide – No Risk Shopping
Don’t let uncertainty stop you from completing your look. With Try Before You Buy, you can test your items at home with no risk! Just try on your pieces and pay only for what you decide to keep. Click here to finalise your order and enjoy hassle-free shopping!
6. Complete Your Order Without Worry – Try Before You Buy Available!
Not sure if it’s the right fit? No problem! Our Try Before You Buy service allows you to test your items without worrying about upfront payment. Try them out first, and only pay for what works. Finish your order now and shop with complete confidence!
Additional Ideas to Optimise Your Email Flows with Try with Mirra
Implement "Free Home Try-On" in your email marketing strategies to enhance the customer journey.
Tailor your customer email campaigns by incorporating "Try with Mirra" to effectively communicate with customers at different stages of their buying journey. Use a targeted approach to encourage higher engagement and conversion rates.
- Post-Purchase Follow-Up
Encourage Feedback:
- After a purchase where the "Try with Mirra" service was used, send a follow-up email asking for feedback on their experience. This can help you gather valuable insights and improve the service.
- Example: "Thanks for using our Free Home Try-On! We’d love to hear what you think and how we can make our service even better."
Review Requests
Leverage Successful Experiences:
- For customers who keep their purchases, send a review request email encouraging them to share their experience with the TBYB experience.
- Customise the message to prompt specific feedback on the trial experience, such as ease of use, decision-making process, and satisfaction with the product selection.
Re-engagement Campaigns
Target Inactive Users:
- Identify existing customers who haven’t made recent purchases. Send them re-engagement emails with incentives like special offers or highlights of new products available for trial.
Educational Content
Inform and Engage:
- Create a series of emails designed to educate customers on how "Try with Mirra" works and its benefits. Use this series to address common questions or concerns that may prevent customers from using the service.
- Consider a welcome email for new subscribers that introduces them to the "Try with Mirra" option as a unique selling point.
Upsell Opportunities
Cross-Sell Based on Trials:
- For customers who have tried specific products, set up email flows that suggest complementary items they can purchase or try next. For instance, if a customer tried a dress, recommend a matching accessory or shoes as an upsell opportunity.